High value niche
A niche market is focusing on a specific product that is wanted by the market. Your local grocery is focusing on the vegetable needs of the people in your town. For us I would value that as a low value niche. So what are we looking for here? In short, products or services that are hot topic so there is a larger audience for it. And where a lot of money is being made. In the first part i already talked a little bit about that.
So what are good targets? Gadgets for instance, there is a lot to earn with these ads especially when new products come on the market and the different companies are fighting for ad space on the web. This is very easy to target for the average Joe since everyone has a opinion about it.
Unlike for instance insurances or loans that are harder to target but because of that you can earn even more through those ads if you have interesting content about it and can draw traffic are willing to click those ads. What you could do is go to the library to learn more about these high value niches. When you know more about the subject perhaps you can make very interesting content for people.
But there might be plenty of value within your knowledge. You might travel a lot and write about that so you attract traveling agency ads. I do not know all the markets, so this is pretty much trial and error. But you can cheat a little bit. The ads on your sites are picked by certain keywords. So if you can incorporate some keywords into your content they might pop up every once in a while. But remember, you do not want to go to crazy here. The most important is getting your audience, especially the ones that click ads back to your site as often as possible.
More ad programs
There is much more out there then Adsense. While Adsense is the most user friendly there are plenty of other options to choose from. I like Clicksor, you see it on this site. But it is not so easy to setup. You will quickly end up with popups and disabled links that link you to full pages. But with the right setup it might earn you more then Adsense, but then again it might not. From here on it is experimenting and keep generating traffic.
Choose what is best for you
Do research on your ads, if you see you show an ad 100.000 times but it never get clicked you can turn it off. If no ads get clicked your audience is just not looking to buy anything. You can see the percentage of clicks at the CTR or "click through rate" tab. Obviously you want this as high as possible but you have to find a good balance between the amount of clicks and the amount of money a click pays. You can always choose to go with impression based later on if you can barely get clicks. That is CPM or "cost per impressions" that pays for just showing ads to your viewers. But in my experience that wont ever get you that extra pay day each month vs CPC or "cost per click" unless you really much traffic.
So to sum it up, find out what niche you want to aim. Get familiar with it and start putting out content. People will come if you follow my guide. But remember, you can not earn money doing nothing, so start blogging!
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